We design against distraction.
Life doesn’t slip away all at once.
It disappears in small moments you didn’t think mattered.
In dense, fast-moving cities, everyday friction becomes invisible—noise, interruptions, delays, and decisions that quietly drain your energy.
tuitui exists to remove those small frictions so you never waste a moment.
A tool, not a hero.
tuitui products don’t demand attention.
They’re designed to disappear into daily life, quietly doing their job.
We believe good design reduces cognitive load rather than adding to it.
Fewer decisions, fewer interruptions, and less friction in motion.
Designed in Taiwan. Built for dense urban life.
Taiwan is fast, crowded, and unforgiving of inefficiency.
Space is tight. Time is limited. Attention is constantly pulled.
tuitui was shaped in this environment—where small delays compound and everyday stress is rarely acknowledged.
Designing here forces restraint, precision, and respect for daily reality.
Those values are embedded into every decision we make.
Founded and Invented by Chris Boyd
Chris Boyd is the founder and inventor of tuitui. After traveling to more than 50 countries, he chose to live and work in Taiwan.
Teaching across cities including Taipei, Hsinchu, Taichung, Kaohsiung, and Taoyuan placed him inside the routines of Taiwanese families: early mornings, long workdays, and dense urban movement where scooters are part of daily infrastructure.
Over time, he began to notice something most people rarely question. Small inefficiencies, like searching for a scooter in crowded parking areas, were not isolated inconveniences. They happened repeatedly, layered onto days that were already full. Minutes lost several times a day quietly added up.
That observation shaped tuitui.
Rather than designing a product that demanded attention, Chris set out to create something intentionally restrained—a small tool that reduces friction and gives time back. tuitui reflects that philosophy: practical, quiet, and designed to fit into real life without adding to it.