Our Story
Built with Purpose. Driven by Innovation.
tuitui exists to eliminate daily frustrations through smart, delightful design—and prove that great products can do good without compromise.
Our Mission
Create solutions that save you time, express your personality, and make your daily life easier. We obsess over the details that matter: reliability, durability, and experiences that just work.
Our Vision
Build a brand where innovation and responsibility go hand-in-hand. Where choosing a better product also means choosing a better future
We believe technology should be:
01
Useful – Solving real problems, not creating new ones
02
Personal – Reflecting who you are, not mass-market sameness
03
Responsible – Built to last, designed with care for our planet and people
How We Walk the Talk
While our focus is making the best scooter device possible, we've baked social responsibility into our DNA. 25% of profits fund community projects through The Kiwibird Foundation—and our backers vote on where support goes. It's not charity. It's accountability. We're building a company where success is measured by more than revenue.
Great products shouldn't cost the earth.
In any sense of the phrase.
Chris Boyd, Founder & CEO
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After spending an hour searching for his scooter in a packed parking lot in Hanoi, Chris realized there must be an easier way to find his scooter than by simply wandering aimlessly looking for it. As a traveler of over 50 countries, he recognized in the sea of scooters across Asia, this problem was not exclusive.
Chris has been designing and testing tuitui for the last 5 years whilst in Taiwan. He draws on his experience as a traveller, innovator and inventor, having previously developed a dual-purpose weight training backpack for fellow fitness loving travellers. He has since exited that business and now operates tuitui full time.
As a lover of both New Zealand and Taiwanese culture, Chris has taken inspiration from both in designing tuitui, which borrows iconic New Zealand bird sounds to help motorists find their scooters quickly and gracefully.